Kirn, 03/09/2021
BRAUN BÜFFEL X SCHWEINEBERG: Traditionelles Handwerk trifft künstlerische Einzigartigkeit
Next year, painting and artisanal art will meet: For Spring/Summer 2022, BRAUN BÜFFEL is creating a limited special collection in close collaboration with the young Mainz artist Daniel Schweineberg. To mark the start of the collaboration, the Autumn/Winter 2021 collection was photographed in his studio.
Usually, Christiane Brunk, CEO of Braun Büffel, draws inspiration from her travels. "I love meeting new people, experiencing and observing them in their cultures. I enjoy exploring new cities and looking at the architecture and lifestyle."
We have largely had to do without impressions from the big, wide world over the past two years. But creativity also arises when we look at our roots, at what is close at hand and essential. In this way, we recognize how much creativity lies right on our doorstep: "You discover new places on hikes or bike tours. Nature and art offer many impressions," says Brunk.
Traditional craftsmanship meets artistic uniqueness
BRAUN BÜFFEL's collaboration with artist Daniel Schweineberg brings new, creative impulses to the traditional company's collections. With the input of the young creative, a harmonious symbiosis emerges between high-quality leather products, which are always unique, and artistic distinctiveness that is as timeless as the classic design and high-quality craftsmanship of BRAUN BÜFFEL products.
The productive collaboration first found expression in the photo shoot for the BRAUN BÜFFEL Autumn/Winter 2021 collections, which were photographed in the creative ambiance of Studio Schweineberg. For Spring/Summer 2022, a very special, limited collection will be created in close collaboration with the artist, which will also be shown at KaDeWe in Berlin.
REDUCTION AND DECELERATION
"The grass doesn't grow faster if you pull on it," Christiane Brunk, directs the focus to the essentials in the upcoming seasons: "It's important to me to move away from the 'bigger, faster, further' approach. I want to concentrate on our loyal customer base and reduce our existing collections to expand and improve them more deeply and sustainably."
REINTERPRETING TRADITION
The artist Daniel Schweineberg is helping with this in 2021/22. In 2018, he first attracted attention with an exhibition in the Mainz gallery bar "Gutleut". Since 2019, his works have been popular at home and abroad - from Munich to Switzerland to Japan.
Music is Daniel Schweineberg's greatest source of inspiration. "I love listening to music for hours. I've always done that since I was a child, when I secretly listened to my brother's music cassettes. I'm also inspired by nature, flowers and fashion."
It is not just the love of art, nature and fashion and the regional proximity between the company headquarters in Kirn and Schweineberg's hometown of Mainz that connect the artist and BRAUN BÜFFEL CEO Christiane Brunk. The two also share a passion for their work, an indomitable willpower and perseverance. "Early on in my life, I experienced situations after which I always had to pull myself together and gather new courage," explains Schweineberg. "Experiencing what willpower can achieve made me formulate the sentence 'Everything is possible!' for myself. It drives me to create something."
Strategy & Creativity
Christiane Brunk knows the challenges behind entrepreneurial success: "Be brave and believe in your ideas, digest setbacks, get back up and consistently work towards success!" she advises young entrepreneurs. Above all, she loves the diversity of her professional challenges. "What I enjoy most is developing strategies for the future direction of the company." She is grateful and proud to have recognized the signs of the times and to have expanded BRAUN BÜFFEL's e-commerce division in good time just before the coronavirus crisis.
Energy and passion
Schweineberg and Brunk agree that it is primarily the impact on the viewer that makes art what it is. "I have a very simple approach," Brunk explains, "Art has to appeal to me and attract me with its colors."
"There is energy and passion in every work," says the artist Schweineberg. "The quality is always in the eye of the beholder. I love it when a work draws me in and the interplay of colors."
New creative avenues
Creativity through new perspectives: By collaborating with young artists, BRAUN BÜFFEL is breaking new creative ground. The focus: the creative process, looking inward at our values and traditions, and looking forward to what is special, valuable, and enduring.
