Kirn, 23 May 2024
BRAUN BÜFFEL IST TOP MARKE IN DER TW-STUDIE "FASHION BAGS 2024"
In the current study "Fashion Bags 2024" by TextilWirtschaft, Braun Büffel was rated as the clear winner in the small leather goods sector.
The study was conducted in February and March 2024 through a personalized online survey of 110 purchasing managers from various retail formats. Participants came from apparel stores, shoe stores, leather goods stores, and other large retail formats.
OUTSTANDING RATINGS FOR QUALITY AND DESIGN
Braun Büffel is valued for its product range. The quality and craftsmanship of its handbags, business bags, and small leather goods, in particular, were praised by respondents. Christiane Brunk, Managing Director of Braun Büffel: "We are proud that our products impress in both quality and design. This recognition confirms our continuous efforts. We strive to offer our customers only the best and are delighted with the positive feedback."
The company also received positive ratings for its recognizable collection signature and its ability to translate fashion trends in a target-group-oriented manner. Braun Büffel serves as an important partner for fashion profiling at the point of sale (POS). "Our customers expect not only quality from us but also contemporary and fashionable products. These results motivate us to continue acting as an innovation driver in the market," adds Brunk.
BRAUN BÜFFEL HAS RECOGNIZED THE IMPORTANCE OF BRICK-AND-MORTAR RETAIL
Braun Büffel was recognized as a reliable partner for retailers; retailers value the company's delivery reliability, reordering and support. Brunk says: "The satisfaction of our retail partners is very important to us. This positive feedback shows that our efforts to offer professional service are successful. We will continue to work closely with our partners."
Braun Büffel places particular emphasis on its ties with premium partners. The company wants to strengthen specialist retailers by making the shop-in-shop areas clearly recognizable as Braun Büffel presentation areas and allowing retailers to benefit from Braun Büffel's attractive brand image.
Artur Wagner, Chief Digital Officer of Braun Büffel, emphasizes the importance of stationary retail: "By working with our partners, we will further increase brand awareness among customers and create a win-win situation for both sides."
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ABOUT BRAUN BÜFFEL
Braun Büffel crafts high-quality leather goods, combining craftsmanship, family history, and tradition. Founded in 1887, the family-owned company is one of the few representatives of the leather goods industry that still produces in Germany, at its original location in Kirn near Frankfurt, and in Offenbach. Additionally, the company has collaborated with excellent partner manufacturers abroad for decades.
The product range includes wallets, purses, business bags, handbags, backpacks, key and card cases, as well as leather accessories for men and women.
